Whether you are just starting out in your journey to entrepreneurship, or you’ve had years of experience, you have probably been told at one time or another that it’s important to “build your brand.” But do you know the reason behind why it is so important to not only build your brand authentically but to stick to it? Well, if you need a refresher, then you’ll definitely want to check out today’s episode. Your brand is something that you should live and breathe when it comes to your business, and therefore something you should really be in love with! I know - that sounds major, right? So how do you even get started?! Think about some of your favorite brands. What is it that you love about them? What draws you in and what makes you stay? Having an authentic brand that truly speaks to who you are is the first step towards building an authentic audience!

Today we are diving into one of the most intimidating factors about finding success as an entrepreneur… sales! How do you convince someone to spend their hard-earned money on your services? How do you ensure that what you have to offer is really worth your asking price? How do you make a sales pitch without coming across as too “sales-y”? Maybe you feel like there are so many superstars out there already and you just don’t know how to stand out. Or maybe the thought of building a loyal audience from the ground up seems overwhelming and you don’t know where to start. While these skills may seem to come naturally to some, most of us have to practice and practice until we find our footing and figure out what works for us. One important thing to remember is that you will never close ANY sales unless you TRY!

In this episode, Sam shares her insight with us on why it’s never too late to start learning about how to legally protect yourself and your business at any stage, and why you should never feel ashamed or embarrassed for asking questions or reaching out for help. She also touches on why you should always ensure that you are taking your legal advice from actual legal professionals, and she helps us separate the facts from the myths!

We’re talking all about money systems on the show today! My guest, Joyce Washington, is a coach, consultant, and CFO. She helps her clients where they’re at, using her expertise for that area. She has been an accountant for over twenty years. She is a CPA as well, but she doesn’t do tax work. Money is her thing!

It’s all about the systems in your business! That’s why we’re talking all about SOPs today with my guest, Rhonda Melogy. She is a Systems Strategist who likes to dig in and help people maximize their most valuable asset - their time. She is getting ready to launch a second membership around building a system for your business when it comes to where you are in your business as well as where you are in your season of life

Pricing and packaging your services as a Virtual Support Pro can be one of the toughest things to get right in your business. Are you priced too high? Are you priced too low? Should you price hourly or by scope of work? It’s a crazy long list of questions and it’s hard to nail down an answer because it’s all about doing what’s right for you, your business, and your personal situation. My guest today is Erica Quigley, the owner of Quigley Management Consulting. She is a Business Operations Consultant who helps scale high growth companies to increase their efficiency and profit margins.

When you hear the word “branding,” do you automatically think of color palettes and font pairings? I have to admit that I do, but my guest today, Caroline Pigott is going to share with us why your brand message needs to come before all the pretty things. She is an Ideal Client Attraction Consultant and Business Coach whose passion it is to help service-based businesses feel excited about their vision again, attract their dream clients, and position themselves as the go-to person in their industries.

Niching down is one of those things that everyone is asking about. It is something that can improve your business all around. My guest today, Sharice Enis, recently niched down into her target market. She is the tech-savvy content creator, strategist, and entrepreneur behind Sharice & Co. She helps coaches, consultants, and service providers turn their knowledge into online courses and more.

One of the biggest ways to stand out as a Virtual Assistant is through providing new clients with a client welcome packet. We’re going to talk to my guest today, Amy Demone, about the importance of a client welcome packet. She has designed marketing plans, built sales funnels, strategized webinars, acted as a customer service unicorn, created membership websites, and so much more.

If you are a teacher, or someone who is building your virtual assistance business and not looking to make it your full-time job, then this is the episode for you. My guest today is Stacey Ogden, founder of Side Hustle Teachers and creator of Side Hustle Summer Camp. Her mission is to help teachers build businesses outside of the classroom, to provide them with financial security, alternative means to support themselves, and a way to follow their passions.

Airtable is a system that allows you to see all the information in one place, how you want to see it, and how you and your team understand it the best. My guest today, Lanie Lamarre from Miss #GSD, helps overwhelmed service-based bosses quit crying in the shower. She shows her clients how to use systems in a way that their time, energy, and focus are aligned to their actual goals and desires. One of the ways she helps her clients with this is by using Airtable.

Asana is a powerful task and project management tool that is one of the most widely used in the online business space. My guest today, Emma Perols, is an Online Business Manager who runs Get Organized with Emma. She helps her clients go from reactive to relaxed through the simple, but effective, business systems and helping them manage their daily operations.

The land of Pinterest has busted wide open as an online platform brimming with opportunity for business owners looking to find other ways to target their ideal clients. And where there’s opportunity for business owners, there’s also opportunity for the virtual team who supports them. My guest today, Monica Draudt took her own love for Pinterest, learned what it could do in the world of business, and leap headfirst into a successful business as a Pinterest Strategist.

There’s a belief in certain circles of the VA world that the market is saturated and it’s almost impossible to stand out. My guest today is here to prove otherwise. I’m talking to Krystal Clark of Krystal Clark Creative. She’s a social media manager who did such an amazing job in her marketing and visibility strategy that she was booked out before she even officially launched! How amazing is that?!

When I first started my business, it was a nights and weekends only kinda thing. But it soon grew into something much bigger than I ever dreamed. Looking back on that season of my life, I'd definitely classify it as "busy". But once I created goals and knew exactly where I was headed, the busy became a lot more manageable and often, even enjoyable.

If the words "business plan" makes you want to curl up in the fetal position, you're not alone. When I owned my group fitness & dance studio, I vividly remember compiling dozens upon dozens of data docs and other papers to prep my business plan. Frankly, it was overwhelming and, once it was done, I never looked at it again.

Let's face it, as support pros, our calendar is our lifeline! How amazing would it be if, in one glance we could see each of our critical due dates ranging from client launches to quarterly metrics? Systems Strategist and overall phenom Jamie Russel has found an ingenious way to do just that!