When you hear the word “branding,” do you automatically think of color palettes and font pairings? I have to admit that I do, but my guest today, Caroline Pigott is going to share with us why your brand message needs to come before all the pretty things. She is an Ideal Client Attraction Consultant and Business Coach whose passion it is to help service-based businesses feel excited about their vision again, attract their dream clients, and position themselves as the go-to person in their industries.

Niching down is one of those things that everyone is asking about. It is something that can improve your business all around. My guest today, Sharice Enis, recently niched down into her target market. She is the tech-savvy content creator, strategist, and entrepreneur behind Sharice & Co. She helps coaches, consultants, and service providers turn their knowledge into online courses and more.

One of the biggest ways to stand out as a Virtual Assistant is through providing new clients with a client welcome packet. We’re going to talk to my guest today, Amy Demone, about the importance of a client welcome packet. She has designed marketing plans, built sales funnels, strategized webinars, acted as a customer service unicorn, created membership websites, and so much more.

If you are a teacher, or someone who is building your virtual assistance business and not looking to make it your full-time job, then this is the episode for you. My guest today is Stacey Ogden, founder of Side Hustle Teachers and creator of Side Hustle Summer Camp. Her mission is to help teachers build businesses outside of the classroom, to provide them with financial security, alternative means to support themselves, and a way to follow their passions.

Airtable is a system that allows you to see all the information in one place, how you want to see it, and how you and your team understand it the best. My guest today, Lanie Lamarre from Miss #GSD, helps overwhelmed service-based bosses quit crying in the shower. She shows her clients how to use systems in a way that their time, energy, and focus are aligned to their actual goals and desires. One of the ways she helps her clients with this is by using Airtable.

Asana is a powerful task and project management tool that is one of the most widely used in the online business space. My guest today, Emma Perols, is an Online Business Manager who runs Get Organized with Emma. She helps her clients go from reactive to relaxed through the simple, but effective, business systems and helping them manage their daily operations.