EPISODE 83 | How She Markets Using Video with Holly Gillen
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Are you someone who dreads or avoids getting in front of the camera to create videos for your business? Maybe you struggle with finding the right words to say, feeling authentic, or perhaps you have no idea where to start when it comes to finding the right equipment to use. There are cameras, microphones, lights, editing software... the list goes on and the options never seem to end! Then, once you have your videos all beautified and perfect, how can you use them to market yourself? Believe it or not, there is actually SO much that goes into recording videos for your business if you really want to connect with your audience in a way that looks beautiful, on-brand, and professional! Our guest today, Holly Gillen, refers to it as “business cinema,” and she is talking to us about all things video in today’s episode.
Holly has been working in video production for over a decade, and she has been running her own online business since 2013. Some of her clients include the Sundance Channel, HBO, Sony Music and Nick.com, so yeah, we believe she knows what she’s talking about! She has experience as a Camera Operator, Video Producer, and an Editor, and she is here to help leading ladies like you learn the skills you need to save yourself time on both sides of the camera!
We talk about:
The definition of “business cinema”
Why videos should be part of your content strategy
Techniques and tools to help those who feel more comfortable “behind the scenes”
What equipment do we need?
How to create a lot of content without over-complicating the process
Pre-production and post-production
How to promote your videos
One thing you can do this week to get started with video
Grab Your Free Guide of Holly’s “Video Content MAP Workbook ”!
About Holly Gillen
Holly empowers high performing leading lady entrepreneurs to save time on both sides of the camera & teaches them the skills they need to create not just video but Business Cinema™. Business Cinema™ is the way she likes to describe the next level of video. Not creating content for creating content, but creating videos that have a plan, a purpose, and a strategy. Videos that move your business forward and have a bigger purpose.
Holly started her career video production in 2008 as a Camera Operator, Producer, and Editor working with big industry names including the Sundance Channel, Sony Music, Nick.com, HBO, Bono, Big Time Rush, Forest Whitaker, and many others.
Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support high performing leading lady entrepreneurs in their quest for video stardom.
Check Holly Out Online:Website | Instagram | Facebook | Pinterest