EPISODE 56 | How She Learned Her Client's Words with Jacqueline Fisch
Listen On: iTunes | Google Play | Stitcher | Spotify
Language is a huge component of finding your ideal clients and repelling the wrong ones. Figuring out the right wording behind what our clients are looking for and mirroring that back to them helps us accomplish that. My guest today, Jacqueline Fisch, writes copy for other business owners and also teaches them to write for themselves. She is here to help us figure out our language.
We talk about:
What client words even mean and why they’re important
How client words come into play
How you can narrow your niche down without feeling like it’s too narrow
One thing you can do this week to start finding your client words and targeting your ideal client
Jacqueline’s website copy download and how it can help you with your website copy
Grab Your Free Download of Jacqueline’s “Website Copy Pat-Down”
About Jacqueline Fisch
Jacqueline Fisch is a copywriter, strategist, and writing coach for business owners who want to sound human while they change the world. She helps them ditch the jargon so they can relate to and connect with their perfect clients using engaging online copy that sells.
Before launching her writing and coaching business, Jacqueline spent 13 years working in corporate communications and management consulting. She's collaborated with 200+ clients ranging from Fortune 500 companies, the US government, tech startups, life and business coaches, naturopaths, therapists, sports coaches, creatives, and more.
Check Jacqueline Out Online: Website | Facebook | Instagram | LinkedIn