EPISODE 164 | How She Leveraged a Rebrand to Position Herself for Success

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You’ve heard the quote, “A woman who changes her hair is about to change her life,” right? Well, a woman who rebrands her company is about to change the world!

It’s natural for us to grow and evolve - in life and business. It only makes sense that what we present to the world on the outside reflects who we are on the inside.

This week on How She Did That 🎧I’m chatting with rebrand specialist Teaira Abston of Dreamcatcher Creative Studio about when and how to rebrand your business.

In this episode, Teaira will share:

  • How rebranding extends to so much more than swapping out the visuals that represent your company.

  • How incorporating your goals and strategy into your rebrand will ensure you attract the clients you desire to work with.

  • What factors help to signal the right time to rebrand your business.

  • What steps should be taken when rebranding to avoid overwhelm.

. . . and so much more!


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About Teaira!

Teaira Abston is the multi-talented creative visionary and owner of Dreamcatcher Creative Studio located in Northern Virginia. Specializing in strategy, branding, and website design, Teaira helps seasoned, service-based womenpreneurs rebrand to create an elevated experience that highlights their individuality while establishing their expertise. By blending her background in Corporate America and her inherent artistic abilities to create luxury, innovative and time-honored personal brands, the St. Louis native has helped numerous entrepreneurs establish cohesive brand identities that attract and convert ideal customers into “dreamy” clients.

Check out Teaira online!

Website | Instagram | Facebook

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EPISODE 165 | How She Used TikTok to Grow Her Business

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EPISODE 163 | How She Burned Her Bridges in a Way that Paid Off Big Time!