EPISODE 161 | How She Paved Her Path to Becoming a Launch Strategist and Launch Manager

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I am so excited to introduce you all to one of our very own team members, Cara Decker! Cara has been working for The Launch Guild for almost two years. She started off as a Launch Strategist on our team, then after taking my certification program – The Legendary Launch Manager Certification – she started working with our clients in both a strategist and management capacity. 

Earlier this year Cara became the Launch Manager for my personal launches, and can I just say how much she has knocked it out of the ballpark! She’s thorough, creative, and keeps me as focused as humanly possible. Today Cara and I are discussing the difference between being a launch manager and a launch strategist. As you’ll hear from Cara, she took the less traditional route of first being a launch strategist and then becoming a launch manager. 

And Cara, if you’re listening, I just want to say thank you from the bottom of my heart for holding my purse throughout this intense year of transition. You’re the best and we love you!!!

We are talking about:

  • The difference between a launch manager and launch strategist

  • Cara’s transition from one to the other

  • How to handle the stress of launching

  • Tips for how to become a launch specialist


Check out my brand new, 45 minute-ish masterclass that will help you create a fast track system to slashing your to-do list by hiring your A-Team, delegating without drama, and fearlessly budgeting to scale… all without sacrificing a drop of quality!

In this masterclass we’ll cover…

  • How to Budget for a Bigger Team without sacrificing your own salary

  • What to Look for When Hiring Your “A-Team” - This is THE business game-changer

  • Task delegation (mindset and logistics)

  • Simplifying SOPs (Standard Operating Procedures) -- don’t worry, I make this E-A-S-Y so you stop being the bottleneck in your biz


About Cara!

Three years ago, I learned about the incredible potential online courses and membership programs afford to online business owners. An opportunity for an additional stream of revenue and breaking free of the limitations of 1:1 services. I began learning all about what it took to make an incredible online product, and I helped my clients build LIFE CHANGING courses. But something was missing - STRATEGY. They were building epic products, but were winging it when it came to selling! Watching my clients go through launch flops pushed me to fill what, I believe, was a gap in the industry.

Now, I work with my clients to create launch and marketing strategies that set them up for long-term success! I have had the opportunity to work on several 6 & 7-figure launches while working as the lead launch strategist at The Launch Guild.

Check out Cara online!

Website | Instagram | Facebook

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EPISODE 162 | How She Chose Her Big Goal for 2023

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EPISODE 160 | How She Primes Business Owners To Hire EVA Support