EPISODE 139 | How She Learned to Build a Team Strategically

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If you’re great at what you do which, I’m going to assume you are, then there will eventually come a time where your services have more demand than the number of hours you have to support your clients while also continuing to build your business. And when that time comes, rather than burn yourself out trying to do #allthethings, consider hiring some team members! Not all at once, of course, but over time, you can strategically hire people to free up some precious CEO space and grow your business beyond anything you could possibly do alone! It can be done! Just take a look at our guest, Brittany McBean. 

Brittany is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, incredibly high-converting copy for online course creators & educators. She went from hiring one contractor for only 5 hours a month to having two employees and 3 contractors. 

This week, I sat down with Brittany, who became my new best friend in under 20 mins, and talked about how she strategically built her team and grew her business.  

This Week We Talk About: 

  • Who’s on her team now compared to how she started 

  • Why she hired her first contractor 

  • How she transformed from a micromanager to a trusting leader

  • How hiring a team can give you room for growth 

If you’d like to use the amazing client project management too Brittany and her team uses, check out this free Trello Board, courtesy of Brittany McBean. 


About Brittany!

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, incredibly high-converting copy for online course creators & educators.

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our platforms to build up, magnify, and support historically and systemically marginalized people.


Check Brittany Out Online:

Website | Youtube | Instagram |

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EPISODE 140 | How She Sets Up New Systems Before She Expands

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EPISODE 138 | How She Runs Her Agency As a Neurodivergent CEO